Archive for the ‘Products’ Category
photo: EBbra
No folks, this is not an infomercial. The Emergency Bra is real – and it could save your life if faced with nuclear disaster.
Dr. Elena Bodnar won the 2009 Ig Nobel Public Health Prize for the Emergency Bra, an invention that doubles as a stylish bra and face mask. In the event of a disaster, simply unsnap the bra, separate the cups, slip one over your head, and slip one on to your partner.
The bra, which is now available for purchase online, came as a result of Bodnar studying the Chernobyl disaster in 1986. Bodnar found that “if people had had cheap, readily available gas masks in the first hours after the disaster… they may have avoided breathing in Iodine-131, which causes radiation,” reported Fox News.
“You have to be prepared all the time, at any place, at any moment, and practically every woman wears a bra,” she said.
Despite all the seriousness, Bodnar remained light-hearted in the video below of her Ig Nobel prize acceptance speech by removing her bra and demonstrating how the device works on fellow Nobel laureates:
And if you don’t feel like watching the whole speech, I believe the following quote sums up just how genius this invention is:
“Ladies and gentlemen, isn’t that wonderful that women have two breasts, not just one? We can save not only our own life, but also the life of a man of our choice next to us.”
Smart woman, eh? 
[ From: salon.com ]
Wonderbra has developed a new bra, the Ultimate Plunge, which the company says gives women “the confidence to embrace the plunging neckline trend.” To introduce the product, Wonderbra set up a grand stunt at the Battersea Power Station in London by putting up a giant billboard of Wonderbra model Adriana Cernanova wearing an Ultimate Plunge and having three random women bungee jump into her plunging cleavage. Images from the jump:
The women won an online competition to be the first to jump from the top of a crane into the billboard-cleavage, which is plastered on the same building featured on the cover of Pink Floyd’s 1977 album Animals. The month-long PR campaign for the new bra invites women ages 18-25 to ‘take the Ultimate Plunge Style Challenge’ on Facebook, with the chance to win various prizes, including a VIP night out in London.
[ adweek.com ]
The T-shirt contest winning designs are now available for purchase at the The MFI Rack. We currently have seven designs for sale at $15.95 each and plan to add other styles in the future. Gift cards and other MFI products are also coming soon. The website takes Paypal and major credit cards.
Additionally, new Hall of Famers will be given a coupon code for a free shirt upon receiving their agreement to pay document.
… to spice up any dinner party! Now to find some matching tableware
