All these headlines are for the same story. A UK company had an advertisement that described breast enhancement as “easy”.
- Plastic Surgery Firm Makes Boob Over Advert
- Fox11 N.E. Wisconsin
- ‘Easy breast op’ ad knocked
- Mform (UK Search Engine)
- Group rapped over breast surgery ad
- Channel 4 News (UK)
- UK breast enlargement ad criticised
- TVNZ (New Zealand television station
- Offensive breast enlargement ad banned
- Brand Republic (UK advertising site).
- ‘Easy’ boob job advert blasted
- Scotsman.com
- ASA condemns fake boob ads
- mad.co.uk “serving business insight”
- Ad for ‘easy’ boob jobs banned
- Guardian UK
Next time you wonder why MFI asks you to contact them before doing an interview, stop to think about the differences in these reports of the same event.
In two of them, the group that placed the ad is really the headline. Once they’re called boobs and the other time the report just says they’ve been rapped over the ad. The ones that address the ad have it “blasted”, “knocked” or “condemned”.
Probably the worst headline from a communication standpoint is the one that says “ASA condemns fake boob ads”. Is it the ads or the boobs that are fake?
As you can see, the press can definitely take the same set of factual events and tell several different story. The MFI press packet is aimed at helping you get a good story out.
2 COMMENTS
Leave A CommentWow. Great find, Drone! I hadn’t seen this yet. Excellent example of how the media can manipulate stories to their liking.
Definitely contact us when you get an interview request. We’ve seen/heard everything from the press over the years and the pre-interview prep pack displays all you can expect.
It wasn’t exactly a find… I subscribe to a few keyword alerts to help find things to post in the news. This story broke on Tuesday or so and I just kept getting message after message with all these different headlines. It seemed kind of interesting how different the headlines and stories were so I thought collecting them might be a good example of how the press tells the story they want to tell no matter what the story really is.